University of Liverpool |June 2018 | Hospice network must change ‘death house’ perception, academics tells MPs
Marketing experts from the University of Liverpool’s Management School have studied hospices and palliative care for the last four years. Academics Dr Philippa Hunter-Jones and Dr Lynn Sudbury-Riley argue that their research shows hospices must market themselves and their services more effectively in order to improve the experience of end of life care for both patients and families.
They cite how their data shows the general public have a lack of knowledge about the services available to the general public and how to access these services. The pair’s findings also highlight misconceptions about the term palliative, and a lack of emphasis on the importance of care at this life stage for the families of patients and the patients themselves (Source: University of Liverpool)
The academics were recently invited to Westminster to share their research with the All-party Parliamentary Group (APPG) Hospice and Palliative Care Inquiry into Improving Access to Hospice and Palliative Care.
The full news story is available from the University of Liverpool